Services
Travel PR
People pick a trip on a recommendation they trust. I have spent years building relationships with accredited travel media, and I help properties reach the writers whose word actually moves a reader to book.
People pick a trip on a recommendation they trust. I have spent years building relationships with accredited travel media, and I help properties reach the writers whose word actually moves a reader to book.
From 2011 to 2021, I worked with Hartley PR to promote Sonora Resort, an award winning Relais & Chateaux property in British Columbia. We planned the year out together, media trips, chef campaigns, and steady pitching.
Over ten years, Sonora kept showing up in the best travel publications. Year after year it reached exactly the readers it was built for. That is a stretch of work I am still proud of.
Ten years of sustained presence in the titles that matter to the luxury travel audience this property was built for.
Sophia Cheng PR on Sonora Resort
Work delivered
Confirmed placed coverage, every title below verified.
Sonora Resort named to the Gold List, one of the most selective lists in luxury travel journalism. Conde Nast Traveller UK reaches a global audience of travellers who plan by the quality of the recommendation.
Coverage in Instants, the flagship publication of the Relais & Chateaux network. A print platform reaching the membership of one of the world's most prestigious hospitality collections.
My Vancouver hospitality clients made a guide that reaches luxury travellers worldwide. A placement like this does not come from one pitch. It comes from years of being someone editors trust.
Forbes ran a travel feature making the case for Vancouver as a destination worth the trip, and my hospitality clients were named among the places worth flying in for.
Tell me about your property. I keep my list short, so I want to be sure I am the right person to tell your story before we start.
