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The story behind the stories.

A closer look at the work, the clients, and the moments worth sharing. Find us on Instagram at @sophiachengpr.

Latest posts

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Behind the pass at a new Vancouver opening, watching the team find their rhythm on night one.

Coverage that lands because the story is real. Proud of this one in the Globe and Mail.

A quiet Tuesday tasting before the menu goes live. This is where the story starts.

Travel PR is a different discipline. Sonora Resort taught me that wilderness and luxury are not opposites.

Fifteen years of building the relationships that make the pitches land without the chase.

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On the grid

Where the work lives.

A daily look at the openings, the press moments, and the campaigns in motion. Posts on one side, stories on the other.

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Latest stories

@sophiachengpr 2h ago

Media walkthrough at a new Vancouver restaurant, before doors open.

@sophiachengpr 5h ago

The best press pitch I ever wrote was a single sentence. Restraint is its own kind of craft.

@sophiachengpr 1d ago

When a client lands on a best of the year list and the coverage feels earned.

@sophiachengpr 2d ago

Travel PR in the field. Remote, beautiful, and very much worth the seaplane.

@sophiachengpr 3d ago

The art of a story placed in just the right outlet. Grateful for the writers who take the time.

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