Services
Collaborations
The best collaborations pair two brands whose people already overlap. I know the Vancouver community, so I find that match and carry the idea all the way to a night people are still talking about the next day.
The best collaborations pair two brands whose people already overlap. I know the Vancouver community, so I find that match and carry the idea all the way to a night people are still talking about the next day.
The Lazy Gourmet teamed up with The Cross, one of Vancouver's top design and retail shops, for a single evening built around a Desert Rose theme.
The Lazy Gourmet showed off spring and summer dishes and drinks. The Cross displayed their new summer lines. Celsia Florist's blooms set the mood. Media and influencers gathered for a long table dinner, then enjoyed a rose and dessert cart on the way out.
It was the kind of collaboration that people remember.
It was the kind of collaboration that people remember.
Sophia Cheng PR on the Desert Rose event
Partners in this event
A collaboration only works when both guest lists already overlap and both sides have a real reason to share a night. I find the match in the Vancouver community, then run it from the first call to the last guest out the door.
Finding the one idea at the centre of the night, the thing both brands stand for and guests carry home. Without it, a collaboration is just two logos on a poster.
I know the Vancouver community. I know which restaurants, retailers, florists, designers, and tastemakers have audiences that overlap with yours.
Guest list, media and influencer outreach, flow and format, the small details that make a single evening feel like a real event.
After the event, the story continues. I make sure the right people write about it, post about it, and remember it when they talk about your brand.
Tell me about your restaurant and the partners you would like to reach. I will tell you if I see the right match.
