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Social Media

Most guests meet your restaurant on a screen before they ever walk in the door. I make that first impression sound like the place you actually run, and reach the people you actually want at the table.

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What I do

Strategy that fits how you actually work.

A neighbourhood bistro and a fine dining room do not need the same feed. The strategy has to match your kitchen, your team, and the nights you are trying to fill. I build a plan your staff can actually keep up with once I have gone.

01

Content strategy

What to post, how often, and why. Built around your calendar, your seasonal moments, and the stories worth telling about your place.

02

Voice and tone

A caption should read the way your restaurant feels on a good night, not like a press release. I find that voice with you and keep it consistent across every post.

03

Community

The reply, the repost, the comment you took the time to answer. That is how a follower becomes a regular. I help you handle it in a way that sounds human and stays on brand.

04

Campaigns

Launches, seasonal specials, collaborations, events. When something is happening, your social channels should be part of the story.

The philosophy

A feed people trust beats a feed that posts every day.

The restaurants I work with have a real story already. The food, the space, the people behind the pass. The feed should show that, not paper over it. When the content matches the place, the people watching can tell, and they come in.

I will not chase a trend that makes your restaurant sound like someone else. I build a presence your regulars read as unmistakably you, and that pulls in the guests you have been wanting.

Talk to me about your feed

When the feed matches the place, people can tell. That is the whole strategy.

Sophia Cheng PR
Get in touch

Show me your feed as it is now.

Tell me where your social presence stands today and what you want it to do for the business. We decide the right approach from there.

Book a conversation 604 828 3102