Services
Media Relations
I keep you in the conversation, whether you are opening something new, holding steady coverage, or pushing one thing in particular. The goal is the same. Get the right writers to notice.
I keep you in the conversation, whether you are opening something new, holding steady coverage, or pushing one thing in particular. The goal is the same. Get the right writers to notice.
For Aburi Restaurants Canada, which includes Miku in Vancouver, Minami, Gyoza Bar, Aburi To-Go, and Aburi Market, staying visible in the media is essential when there are so many Japanese restaurants in the city. That means promoting seasonal menu changes, chef features, and creative campaigns consistently.
I plan six months to a full year ahead with the Aburi marketing team, and we keep the coverage steady, online and in print, on TV and in magazines, here and abroad.
For Miku and the Aburi family, steady coverage is a discipline, not an accident.
Sophia Cheng PR
Coverage includes
Media plans that run six months to a full year, built around your real calendar, not a generic template. Seasonal menus, chef moments, new openings.
I know the editors and writers by name. I pitch when the story is right, not when I have a quota to fill. That is why the placements stick.
Media presence is not a single campaign. I work to keep you in the conversation, month after month, so coverage compounds over time.
Forbes, Conde Nast Traveller UK, Vancouver Sun, Canadian Business, The Daily Meal. Real outlets, real writers, real pages.
Tell me what you are working on and we will figure out the plan together. The first chat is just a chat.
